HENNE JEWELERS NAMED A COOLEST JEWELRY STORE IN AMERICA

InStore Magazine America's Coolest Stores 2025 Henne Jewelers

More than 70 stores took part in the 24th annual contest that highlights the best examples of independent jewelry retailers in the U.S. and Canada. Our store took second place in the "Big Cool" category.

"Our customers have responded so well to our store transformation and share that it's warm and inviting," shares John Henne.

"We are proud that we are able to provide one of the finest luxury shopping experiences across the country, so to be recognized by one of the largest publications in our industry is really exciting."

“Every year, we feel privileged to bring our readers the best of the best in our industry,” said Trace Shelton, INSTORE’s editor-in-chief. “From its remarkable multi-level remodel of its circa 1930 building to its luxurious VIP shopping experience, Henne Jewelers certainly qualifies. The second-floor beverage bar, rooftop space and influencer-friendly flower wall also help Henne Jewelers to stand out from its peers.”

Stores who enter INSTORE’s America’s Coolest Jewelry Stores competition are judged on interior and exterior appearance, store biography, marketing, online presence and overall individuality.


Instore's team shares what makes henne jewelers cool

The September issue of INSTORE features the Coolest Jewelry Store winners with details on what makes them stand out as the best in the country. Here's what INSTORE's judges had to say about Henne Jewelers and its "Elevated Experience":

  • "The Henne family's dedication to their community is evident, not just in how they serve customers but also in how they care for their team. Hiring a corporate chaplain to offer counseling for employees is a rare and meaningful gesture, showing a genuine investment in staff wellbeing. Even more extraordinary is their history of offering incentives for clients preparing for marriage to seek couples counseling." - Megan Crabtree

  • "I love how Henne Jewelers showcases their couples and customers on their social media platforms. This creates trust and community presence." - Allie Deseelhorst

  • "I was wowed by their story and marketing efforts." - Lyn Falk

  • "Henne significantly invests in their community through philanthropy, marketing initiatives and team culture. They create both thoughtful and memorable experiences for their customers and team members in a multitude of meaningful ways. The store is visually stunning, well-appointed and beautifully illuminated in the evening." - Gabrielle Grazi

  • "You can feel the history here, but it's not stuck in the past. Henne has this rare ability to honor its roots while raising the bar. You don't build a 100-year brand by accident. It takes heart, humility, and showing up for your community year after year. This space is like stepping into a beautifully designed home. Every detail feels personal, from the espresso bar to the rooftop views. It's hospitality you don't expect in retail but you'll wish every store had." - Dustin Lemick

  •  "Unique customer touches like the maternity bands, Hennebux and hand models for the website are examples of Henne Jewelers' creativity and willingness to try different things to engage customers." - Mark Pimental
TAG Heuer section in Henne Jewelers
Henne Jewelers fall campaign image

MORE ABOUT HENNE JEWELERS

Ever wanted to learn more about our store history, awards, philanthropic efforts, and our team?


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