Over time the number of exhibitors has dropped considerably, but Baselworld is still the finest show I attend. The excitement and energy is second to none. The “booths” are incredible multi-story showrooms. The most valuable part of the trip, however, is the chance to see the top brands (including Rolex) unveil their new timepieces and models firsthand, talk about them, and try them on.
Many of you have asked me about Baselworld and my trips to the show, so this year I decided to chronicle my experience!